corporate finance · strategic advisory

Independent counsel for the decisions that define an enterprise.

Cannon Capital advises owners, boards, investors and institutions across South Africa and the broader continent on their most consequential financial and strategic decisions — from ownership transitions and capital raising to restructuring and succession. Our only mandate is the client's outcome.

rigour. resilience. results.
BEE Level 1
Cannon Asset Managers is 100% black-owned, B-BBEE Level 1
Advice & Capital
two complementary disciplines under one house
SA + Africa
deep local roots, continental reach
Conflict-free
remunerated for advice, never product
about cannon

A single house, two disciplines — the judgement of an advisor and the conviction of an investor.

Cannon brings together advisory and investment management under a single house. The two businesses operate independently, with clear information barriers, yet share a common standard of rigour, discretion and long-term thinking.

advisory

Cannon Capital

Corporate finance and strategic advisory for owners, boards and investors — mergers and acquisitions, capital raising, restructuring, valuations and succession. Independent advice, free of any obligation to deploy a balance sheet or place a product.

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investment management

Cannon Asset Managers

A discretionary investment manager with a disciplined, valuation-led philosophy, serving institutions and private clients. Proudly 100% black-owned and B-BBEE Level 1, with a multi-decade track record across South African and global markets.

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advisory practice

Expertise across the full transaction lifecycle.

We bring senior, partner-led attention to every mandate — pairing technical depth with the commercial judgement that comes from sitting on the same side of the table as our clients.

01

M&A & Strategic Advisory

Buy-side and sell-side mandates, mergers, disposals, management buy-outs and joint ventures — from origination and structuring through to negotiation and close.

02

Capital Raising & Markets

Equity and debt capital raising for growth, recapitalisation and acquisition finance — connecting clients with DFIs, private capital, banks and institutional investors.

03

Restructuring & Debt Advisory

Balance-sheet restructuring, refinancing, lender negotiation and turnaround advisory for businesses under pressure — and for the stakeholders working to preserve value.

04

Valuations & Independent Opinions

Independent business valuations, fairness opinions and independent expert reports for transactions, disputes, reporting and governance — grounded in defensible, multi-method analysis.

05

Ownership & Transformation Structuring

Advisory on B-BBEE ownership transactions, empowerment structuring and succession — designing arrangements that meet regulatory and commercial objectives and stand up to scrutiny.

A mandate in mind?

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why cannon

Independence is not a slogan. It is the business model.

— I

Aligned with the client

We are remunerated for advice, not for a product or a preferred outcome. The advisory practice carries no obligation to lend, underwrite or place an in-house fund — so our counsel arrives with no agenda but the client's. Clear information barriers separate us from the rest of Cannon.

— II

Local depth, continental reach

Every market has its own rhythm, its own decision-makers and its own way of doing business. Our roots are in South Africa and our relationships extend across the continent — giving clients genuine local insight backed by a broader perspective.

— III

Research-led conviction

Good advice begins with rigorous thinking. Drawing on the investment discipline at the heart of Cannon, we bring an investor's scrutiny to every recommendation — testing assumptions, stress-testing value, and saying what we believe rather than what is easy to hear.

rigour. resilience. results.
We measure our success by the quality of our judgement and the trust it earns — not by the size of a balance sheet we are asked to put at risk.
cannon capital · advisory philosophy
start a conversation

Considering a transaction, or simply weighing your options?

The most valuable conversations often begin long before a deal does. Reach out for a confidential, no-obligation discussion of where you are and where you would like to be.

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office
Boundary Place, 18 Rivonia Rd, Illovo, Sandton, 2196
web
www.cannoncapital.co.za
cannon
Cannon Capital · Cannon Asset Managers